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BDRs are a BFD

01:32:00

Jun 3, 2020 07:50 AM

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Speakers

Susan Peterson Schatschneider
Senior Director, Demand Generation @6sense
Susan eats, sleeps and breathes ABM in her current role leading revenue marketing at 6sense. Susan joined 6sense for the opportunity to build from the ground up a scalable ABM approach as the core go-to-market strategy – combining inbound, outbound, digital and events into one consistent approach. ​Prior to joining 6sense, Susan held roles as Vice President of Demand Generation at Code42 and Global Program Director of Marketing Campaigns and Analytics at IBM Security division.
Bill Galfano
CEO, Co-Founder @InStereo
For nearly 25 years, Bill has helped incredible brands understand, adopt and succeed in the world of technology and its impact on customer experience. Bill's leadership is backed by a rich consulting background, working closely with executive and senior leaders to act as a bridge between technology and business implications.
Nick Wassenberg
Director, Global Marketing @Digital River
Nick Wassenberg has over 19 years of experience in B2B marketing. Nick is currently leading a world-class team at Digital River to drive demand through account-based marketing, digital, sales development, events, and whatever else moves the needle. Digital River helps the world's best brands sell digital and physical products online globally.